Revivng India's Arts and Crafts : A Sustainable Brand

I'm excited to share my Master's project, which delves into the opportunities and challenges of building a sustainable fashion brand in India. This research focuses on reviving traditional arts and crafts while empowering artisans to sustain their heritage.

Through market analysis, consumer behavior insights, and a proposed business model, this project outlines a strategic approach to bridge the gap between modern trends and India's rich artisanal legacy.